Project Details

The Vancouver Pride Parade (VPD) is renowned as one of the largest and most successful LGBTQ events in the world attracting over 650,000 people. Through extensive research and countless ideation, we have implemented some of the symbolic elements in our design for this special event. The curvature and the colours accentuate BMW 4 series to create an eye catching design. Unlike other pride parade cars, we put just enough iconic element to get the message across while not losing the sleek taste BMW promised.